Founded in Milan in 2025 by Norwegian founder Alexander Varner, MIMIR is a contemporary luxury menswear brand rooted in Nordic mythology.

Named after Mimir, the Keeper of Wisdom, MIMIR stands for memory as strength: knowledge earned, not given. We refine classic menswear into pieces with purpose crafted to last, made to age with you, and designed to carry years, not seasons.

Through premium materials and architectural precision, we create more than clothing-each garment is a personal statement.

Legacy Of The North.